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Magnum in Brazil

[ Garapa | August 4, 2009 | 4 Comments | 2,349 views]

Photo: Elliott Erwitt

One of the galleries that will be present in Paraty in Focus this year is Babel . Coordinated by the young gallerist Jully Fernandes Babel has a nice mix of familiar names and new talents in the market. As if the discovery of these new jobs were not already enough, Jully also happens to represent the legendary agency Magnum in the country. More details on the site of the Estado.

From now lectures, photographs and exhibitions involving Latin American photographers of the agency, will pass through your hands. This Brazilian photography and its public benefit in a huge way with the possibility of the presence of amplified staff of Magnum here at home. To get an idea of what this represents, I spoke recently with one of these new taletos gallery, photographer and friend Mohallem gui (which will have works on display this year PEF) and one of our subjects was exactly what this is partnership and how it should unfold.

gui said that contact with Magnum Babel was already within the existing members they represent works as Thomas Hoepker , Elliott Erwitt and Martin Parr and here the photographer out Jully attention given by the authors of their collections, such as a trip to New York as the home of Thomas Hoepker the gallerist asked his permission to rummage through the files of unpublished photos and cataloged with excellant post I wanted the series expanded. Hoepker reported that a few times a person had as much care and attention to his works and so Jully was conquering and consolidating agency Babel as one of the main galleries of the country.

Photo: Thomas Hoepker

"It is as if, from now on we had a direct bridge between the Magnum and a gallery of Brazil ... even for an expressway where possible exhibitions, lectures, festivals ... finally, an approximation of truth!" Reports gui.

For him, being on the team in the same gallery represents an opportunity to meet these "heroes photographers," said he. In the contact gui Mohallem also underscores how much this opportunity to more frequent meetings may be stated as a dialogue to exchange experiences between what happens here in photography and how it happened, happens and will happen in markets like Europe and America North, two of the major veins of cooperativada Magnum.

Following the chat, and skipping the agency, took contact with the photographer to talk about the series he has done for Babel. gui began narrating his own entry in the gallery:

"I met Jully by chance, through friends. We exchanged cards and she got to know my flickr . After a while she told me that one of the things that drew her attention to my work was that the galleries flickr were all well separated, with series that I thought was more defined, although at that time was more a meeting of the best portfolio. "

Nessus point gui account that have come to the gallery was a great learning process for him, especially in developing the concept of series:

"Until then I had a handful of pictures I liked, but that did not have a storyline and deifinida. Inside the gallery we learn to close the same series, composing, thinking, edit ... finally. That's how I started to develop a series about the Madness , which is a meeting theme (personal follies of each photographed), technical (digital pinhole) and characters, as it is from the conversation I have with each that arises photographed this stretch of speech that accompanies each image. Already the number of dropouts is a hard work of editing, to find the best relationships, which tell a better story. "

"They never talked to me about these things. I was traveling when they decided to separate, I was away when my mother went to live with another woman. everyone acts as if everything's fine, I mean ... it's alright ... it's alright ... "Photo: gui Mohallem

Here the photographer points out another feature of this work of narratives:

"Not always the picture that most contributes to a work that speaks even more ... it is not always the most aesthetically beautiful ... so much has changed flickr moments 'best of' for a work of narrative same."

Then there are the tips: working fine series of flickr and start to make room on the agenda because we have more opportunities for discussion and Magnum photographers involved in land tupiniquins them here!

Leo Caobelli

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4 Comments »

Fernando E. Aznar said:

Until proven otherwise, it appears that Magnum follows a business model different from other agencies that have been or are on their way to the marsh, perhaps could deliver the gold of that management practices in a future workshop ... anyway, good to see that there live exclusively on the glories of other carnivals.

# 5 August 2009 at 15:34

IATA said:

Congratulations to Jully, is the result of hard work!
Iatã

# 5 August 2009 at 23:42

Juan Esteves said:

Firstly, the idea of Babel represent the Magnum in Brazil is great. Jully Fernandes has proven to be an excellent business woman and knowledgeable and not the metier skids in credibility as many other galleries in Brazil. We just have to praise the idea! Viva!
In his various attempts - decades - to serve the Brazilian market, the Magnum has gone through several hands. Some great and some not so. We had a good work of Marcus, in the 80/90, through the Abbreviation agency in the country that not only represented the other major Magnum but as Black Star and Gamma. After Magnum and other procedures adopted in 2004 the newspapers had reported a new representative for Latin America, Abigail Ramsey, located in Salvador, Bahia, also, of a sudden, we hear no more talk, though the trade press at the time has the story very trendy.

In his great speech in Paraty in Focus, 2007 Thomas Hoepker, a former president of Magnum already predicted that the market for sale of files for photo agencies were on the downside, even for his famous Magnum in part by aggressive actions companies such as Corbis and other banks that are selling images files at the price of bananas.

Hopker, think how many photographers today, put the audience that packed the auditorium, your business is large even sell pictures to the wall. Or rather this is the future of photography! . And in this sense, illustrated with many prints its culture Center of Paraty. Jully is itself a witness, it has sold many of his prints in the Brazilian market.
Many of the Magnum cooperative members who have come to Brazil to workhops, and / or lectures, exhibitions or do they agree with it and follow the same ballad. If the Eliott Erwitt, René Burri, David Alan Harvey, Bruce Gilden, Alex Majoli, Susan Meiselas, Martin Parr, Martine Frank, Bruno Barbey and current president Alex Web, among others.
The solution to Hopker and other photographers, is on the market of photographic art. And this Babel, with Jully forward is quite understand the subject, and somewhat of a pioneer, expanding the market for photographic art and has rarely been done before.
Interestingly a major precursor of this market, even on an international character - because it does not matter to us only have prints from great photographers being sold here in Brazil, but also sell our produce out there - is the Spaniard Miguel Rio Branco, a long cooperated date of Magnum Photos.
Rio Branco in his beautiful work, has attended the Sotheby's difinitivamente and his name is linked more to art than to document the beginning of his career, for which he was accepted as a member of Magnum.
Over the past 10 years, had a high frequency of visits cooperative Magnum, which had already opened channels very satisfactory relationship with exhibitions anthology such as Eliott Erwitt, Leica Gallery in Sao Paulo, the gallerist Cliff Li, lectures by René Burri at the Center for Arts and Communication SENAC, lectures by David Alan Harvey for HP Brazil, Martine Frank lectures in Porto Alegre, exposure Alan Harvey at MIS in Sao Paulo, Antoine D'Agata exhibition at Pinacoteca do Estado Salvador and now lecture (memorable) Josef Kouldelka at MASP, Museu de Arte de Sao Paulo, and exposure of the series CHAOS in the same museum, and above all, a beautiful exhibition of Henri Cartier-Bresson also in MASP in 1986, if I remember correctly .... (And speaking it, the French master, will have another show here in Sao Paulo at SESC Pinheiros, in September.)
That is, we are hoping that the administration Jully / Babel continues to reward us with such frequency where exchange and learning with great teachers is in a class or exhibition makes us so well!
July Success dear, long-life Magnum!