© Tom Stoddart | Robert Murdoch

Yellow light on, Rupert Murdoch changed his mind

Rupert Murdoch says that profit from the Wall Street Journal subscriptions should increase

"When I analyzed the numbers and saw what could be done, I changed completely my idea," Murdoch admitted during a Goldman Sachs conference in New York. "

The old news is old as it is the will of the owners of the media to charge for content on the internet. Old and persistent. The Portal Press published in August 2009 ...

Mogul Robert Murdoch defends charging for news content posted on the Internet

"We are now in the midst of a long debate about the value of content and it is clear to many newspapers the current model is not working well", said Murdoch, in a report broadcast by CNN.

News Corp. is criticized for deciding to charge for access to information on the Internet

In all, approximately 137 comments were posted on the page of the company, all critical to the decision of the Australian entrepreneur. Quotations from readers ranged from "I will delete (sites) of my favorite" to "doomed to failure." Most said that over time seek another source of information.

The Portal Press has followed the trajectory of Murdoch and the subject. But that's just the appetizer. The UOL resulted in a beautiful area

Der Spiegel and offered lunch or dinner ...

The days of "free lunch" on the Internet are counted

Rupert Murdoch does not want to know about computers. The Australian billionaire media-American 78 year old does not like e-mail, Internet and avoids the difficulty even have to use your cell phone. He does not fit exactly within the framework of an online messiah.

But in recent weeks, Murdoch stunned the world of the media industry when he muttered a few sentences as simple as revolutionary, such as: "quality journalism is not cheap." This led to his decision to start charging for online use of its various newspapers around the world in the coming months. If Murdoch succeeds, the days of the culture of free internet are numbered.

Interesting description of Murdoch. Just did not say that he actually has no interest in journalism, is quality or not, the business Murdoch's money and power. I mean, did not miss ...

The senior manager may indeed know little about the internet, and nobody knows how far he is serious about his idea. But one thing is certain: a man like Murdoch is not usually on the sidelines while losing money. And he also, once again, hit a raw nerve in the media industry.

Worth reading the whole story. It is a good discussion on the future of journalism in the network and how to earn by selling content. If the Americans when they created the Internet dreamed or imagined that the idea could be worth money, we'd all be paying to be here reading and seeing the world. Actually to be here we all are paying for the privilege of surfing the net, but it was always thus. Now to read what the press publishes nobody wants to pay. Internet is also habit as well as television, everyone has their favorite channel.

In Brazil I lend my clicks to the Estado and the Globe. In Sheet bit and I'll irita much when I come across the famous exclusive content for subscribers. The Globe and Estadão dealing with improving the content and get someone to pay for my and click that by its very valuable.

Will the readers could get used again to pay for content? Or set up the free content would only commit suicide due to fear of dying?

Readers will kick and stand up when they can. Imagine the situation, the Globe is now closed for a newspaper subscription or to be content only available to subscribers. What prevents someone play on a network or several newspaper articles. Did the Globe would process all subscriber who act like this?

Many websites contain the same newspaper reports of news agencies. Or they bring photo galleries that even disguise the only reason to look at them: take a picture of me! For some business of journalism - apart from representatives of major industry - online journalism is still considered a second-rate journalism, in part, precisely because it is provided free online.

I suspect that Elizabeth Hülse, the author is speaking of the matter in a generic way, but it fits perfectly for Brazil, it fits. The national press has not discovered the internet, unfortunately. One day the plug rather than falls and falls and falls just before the house. To be alone on the issue of image and multimedia format, except for some rare exceptions, the websites of the Brazilian media is shameful.

Since 1997, the website of the "Wall Street Journal" charges for some things, especially for that type of content that makes the paper unique: on technology and financial matters. Subscribers have free access to all areas of paid content. Currently, the set of one million online subscribers of the newspaper generates about $ 100 million (U.S. $ 183 million) in annual revenue. After 2007, Murdoch did not hide the fact that it was considering making the website of the "Wall Street Journal" totally free. But he was smart enough to abandon the idea. Instead, soon the paper will also begin to charge small fees for the field.

Murdoch has nothing to fool. The Journal began to use photographs on pages and blog Photo Journal is now one of the landmarks of photojournalism in the network.

Meanwhile the greatest of all, the NY Times continues to invent ...

For those who like journalism here are two notes on how the Times invests heavily in the web.

It seems an "Apple of journalism"

The heads of the young old lady gray

And to end we hope that Murdoch can not find the Web and not buy the New York Times.

"Murdoch - so he - do not know what is the internet", recently complained of the billionaire's biographer, Michael Wolff. "The old man may be about to cause major changes in the internet. But this will only happen if it is able to find the Web. "