© Photo Chiodetto Eder.

The photographic exhibition Augustas, Eder Chiodetto, the Paulista CineSesc presents in its foyer from tomorrow (4:12), the author shows a raid on Rua Augusta

According to Eder, Augusta is "the country more democratic, diverse and fun city, and an example of respect and tolerance for difference." The street was once the most chic of St. Paul and boutiques housed the socialites who wore in the 60s and 70s. Then came a great decay, with the emergence of shopping malls.

In recent years, Rua Augusta returned to reinvigorate the cultural aspect, bringing together art cinemas, good restaurants, shops, new designers. But it was especially the clubs that "supported" the way - several nightclubs and bars, with sounds for every taste, moviegoers flock, hipsters, prostitutes, rockers, executives, gays, etc. merchants.

Besides attending to this aspect of diversity, the photo essay (which was an announcement of the winning projects sponsored by the Culture Secretariat of São Paulo in 2008) in Chiodetto stops in changing the architecture and the speed of that street cannibalistic mutant, and is inspired by verses of the song Herve Cordovil, hit 40 years ago:

"Come up to the Rua Augusta 120 per hour
I put the whole gang ride out
I turn on two wheels without using the horn
Oh! ouch! Johnny
Oh! ouch! Alfredo
Who is our gang
Not afraid ... ".

Based on a large panoramic obtained by use of the analog camera used as a makeshift Moviola, Chiodetto gets a dizzying effect, between documentary image and abstraction. Metaphor much of the changes that mean the re-imagination of the street in Augusta citizens with each new season, with each new generation, but the memory traces it leaves steeped in the history of the city.

By using this technique of "Moviola," the images are at the boundary between photography (static) and film (motion). The film derives from the invention of photography. Augustas is photography that aspires to be cinema. This was one of the reasons that led the author to offer firsthand exposure to one of the more traditional theater spaces in the city: CineSesc. Not coincidentally, located in the middle of Augusta!

The show will consist of nine large color panoramic, with widths ranging between 1.2 and 3 meters. The architecture, the movement of cars, bars and unusual characters are portrayed.

This first part of the test Augustas was developed with the support of the Secretariat of Culture of the State of Sao Paulo through the Cultural Programme of Action 2008.

Augustas runs until February 2, 2009, at CineSesc (Rua Augusta, 2075, in Sao Paulo, tel +55 11 3087-0501), with free admission

Source: Sketch of Light